PHASE 01

Brand Mapping

How do you compare to the competition?
What’s keeping your audience up at night?
What does the future hold for your sector?
What’s it really like to live your brand?

These questions and map are what makes you special.

Horizon Scanning

We pitch your brand against your biggest competitors, audience behaviors and emerging trends to find the gaps where radical standout could – and should – occur.

Outputs:

• Brand audits

• Sector audits

• Trends analysis

Stakeholder Navigation

From CEOs to communities, we work collaboratively with your key people to understand their challenges and uncover audience opportunities.

Outputs:

• Stakeholder interviews

• Sentiment surveys

• Brand workshops

Local Fieldwork

From the East to West, our on-site research gets to the heart of the destinations and organizations we work with, providing first-hand insights on your brand.

Outputs:

• On-location research

• On-the-ground competitor analysis

• Community and team engagement

PHASE 02

Brand Strategy

Who are you? 
What do you stand for?
What story are you telling?
Why should I care?

We’ll help you define your brand and articulate your purpose with clarity, character and conviction.

Strategic Framework

Discover what makes you different and the potential direction your brand can take through a collaborative workshop with our strategy and design experts.

Outputs:

• Trends and insight reports

• Audience personas

• Strategic starting points

Strategic Foundations

From your positioning to your purpose, we’ll define the DNA of your brand, ensuring it creates a clear direction for future communications.

Outputs:

• Positioning, purpose and promise

• Vision and mission

• Brand values

Brand Story

Words have the power to better connect you to your audience. From naming to creative messaging, we'll deliver a verbal toolkit that turns your vision into your voice.

Outputs:

• Brand manifestos

• Brand phrases

• Tone of voice guidelines

PHASE 03

Brand Identity

How do you signal change?
How do you differentiate in a crowded market?
How do you create instant recognition?
How do you ensure lasting engagement?

We’ll deliver a visual system that stretches far beyond a logo, to ensure brand impact in every application.

Identity Development

We use the magic of design to capture the spirit of your brand and the imagination of your audience. Beyond a new logo, we create a strong visual style to complement your story.

Outputs:

• Logo design

• Visual identity system

• Branded applications

Guidelines & Artwork

We'll safeguard your new identity both creatively and consistently to ensure best practice rollout within your own organization and with external agencies.

Outputs:

• Brand guidelines

• Artwork and templates

• In-house and partner training

Brand Guardianship

Once we’ve delivered your new brand, we provide ongoing guardianship and consultancy to drive it forward, ensuring standards and impact remain high.

Outputs:

• Brand guardianship

• Brand consultancy

• Agency onboarding